The Italian word for witch is Strega and we feel Juliana certainly picked an apt name for this bike as your...

Just one glance at the intriguing lines, flashy paint scheme, and gravity-inspired shock configuration of...

Mountain biking can take you on some absolutely stunning and incredible adventures, but once in a while, it...

The Strega must have been conjured from a cauldron full of rock gardens, rooty tree lines, gravity, and...

Harness aggression into flat-out speed on the mountain with the Roubion 2. 1 Carbon C Mountain Bike Frame....

The Juliana Roubion 2. 1 Carbon CC X01 Eagle complete bike has earned a devoted following worldwide of...

Not content to be a one-trick pony, the Juliana Joplin 2. 1 AL Mountain Bike Frame seamlessly transitions...

Named for the founder of Juliana bicycles, the Furtado 2. 1 Carbon CC X01 Eagle complete mountain bike is...

The 2018 Juliana Furtado 2. 1 Carbon CC XX1 Eagle Complete Mountain Bike features a longer, lower, and...

We're not one to judge a book by its cover, but we are here to tell you the Juliana Strega Carbon C XE...

Harness aggression into flat-out speed on the mountain with the Juliana Roubion 2. 1 Carbon CC X01 Reserve...

Joplin Mountain Bike Frame...

Sketch J Short-Sleeve Scoop T-Shirt - Women's...

Whether we're curled up by the fireplace with our favorite furry friend or watching the latest episode of...

After loading the bikes back into our truck, we take off our gear and toss on the Spiral J Zip Hoodie for...

Forever Baseball T-Shirt - Women's...

It's no secret the Furtado is the most popular bike in Juliana's line, seeing its versatility lends itself...

When taking on trails that feature massive berms, tight switchbacks, long climbs, and solid descents, you...

The Juliana Furtado 27. 5+ R Mountain Bike is a versatile trail machine, not a one-trick enduro sled or XC...

At the crossroads of versatility and capability lies the Juliana Roubion. With 6-inches of VPP travel and...

Focusing on responsive, nimble handling over the brute strength of a long-travel enduro beast, the Juliana...

Ward off the post-ride sweat chill with Juliana's Circle Zip Hoodie. This soft and fleecy zip-up embraces...

Flashy kits have a time and place, but some days all we want is a stealthy kit to hide away in the woods,...

Radically redesigned into a lower-link mounted shock configuration, the Juliana Roubion Carbon R Mountain...

You don't like to define your riding with one style. Some days you'll charge through rolling ribbons of XC...

Rockford Cap...

We'll be the first to admit that we never grew out of our Wild West phase. When we were kids, we dreamed of...

The Juliana Wilder Carbon S Trail Mountain Bike is a fast XC specced trail bike for those Saturdays that...

For the third generation of Roubion, the savvy engineers and dedicated female riders at Juliana decided to...

Whooping and hollering isn't just reserved for the downhills with the Juliana Joplin Carbon C R Mountain...

Leaving the trailhead doesn't mean you can't take your bike-centric roots to town, and Juliana makes sure...

When we saddle up on our steeds and prepare to tackle the trail ahead, the only place we want to hear the...

When it comes to shredding the trail, you've never been one to take no for an answer, and certainly don't...

5 Panel Hat...

Focusing on all-around versatility and nimble handling over the brute strength of a long-travel enduro...

Aptly named after the Italian word for witch, the Juliana Strega Carbon R Complete Mountain Bike is a...

Enduro bikes may be all the rage these days, and we get it. Buzz words are pretty catchy, but when we think...

Stripe Scoopneck Short Sleeve T-Shirt - Women's...

With the popularity of mountain biking exploding in recent years, bike companies are continuously improving...

When it comes to mountain biking, most of the time you have to put in the work in order to reap the rewards...