Norman Lures amazingly productive Little N Crankbaits come in brilliant and dazzling Sunshine Gel-Coat...

The YUM Wooly Hawg Craw is an excellent bait for flippin and pitchin. The Hawg Craw is a compact design,...

On ponds, small streams, and protected near-shore areas of larger waters, nothing can beat a Rebel...

Fish it hard, fish it soft its almost impossible for this long, slender Cotton Cordell Boy Howdy Topwater...

The YUM Houdini Shad is a versatile soft-plastic jerkbait effective on largemouth and smallmouth bass in...

The War Eagle Heavy Finesse Jig is a beefed-up finesse jig designed with an oversized head and a thick...

Ensure your YUM Money Minnow Swimbaits and other soft plastics are producing the most lifelike and enticing...

The Thill Float Night Light quickly and easily converts any float into a lighted bobber for night fishing....

Money in the bank! The BOOYAH Finance Jig was designed by the pros to be the 1 jig they could turn to in...

Rattle up some topwater action with this thumper! The Heddon One Knocker Spook Topwater Hard Bait features...

Super-charge any soft plastic bait with the proven fish-attracting power of YUM Scent Attractant. Its the...

BOOYAH Glow Blade Spinnerbaits are hard to beat in stained or dingy water and maybe your ace in the hole...

BOOYAH Counter Strike Buzz features counter-rotating blades that deliver superior stability and a...

Go deep. Give that sulking walleye something beefy, to call him out of his funk and make him eat. The Lindy...

With a baitfish body, sizzling paint job, and flashy swimming habit, the Cotton Cordell Shallow Minnow is a...

Norman Lures Crankbaits have been the favorites of anglers across the country for over 25 years. The Deep...

The harness that moves like a crankbait! When walleye are reluctant to smack traditional offerings, dont...

When you need to get deep, reach for a Smithwick Walleye Deep Floating Rattlin Rogue. This proven...

The Lindy Stinger System is the perfect rig for catching sluggish walleye. Simply attach a Stinger...

Like a real crawdad making its last stand, the pro-designed BOOYAH Bankroll Jig keeps your trailers claws...

Natural presentation, extreme sensitivity and faster hooksets you will catch more fish, guaranteed!...

Full weight, smaller profile. The War Eagle Screamin Eagle Double Willow Spinnerbait gives you a way to...

Get deep into cover or the water column with the YUM Bad Mamma punchbait. This compact craw punches through...

Inshore or offshore, a Bomber Saltwater Grade Long A is a must in any anglers casting or trolling arsenal....

Many families have long-held secrets. For top bass pro Jason Christie, his familys was the special bait...

Productive, tournament-proven Norman Lures Professional Edge Baits Deep Baby N come in brilliant and...

Drift or slow-troll with minnows or crawlers, and let the single-hook Little-Joe Red Devil Spinner rig add...

Many families have long-held secrets. For top bass pro Jason Christie, his familys was the special bait...

Drift or slow-troll with minnows or crawlers, and let the single-hook Little-Joe Red Devil Spinner Rig add...

Drift or slow-troll with minnows or crawlers, and let the single-hook Little-Joe Red Devil Spinner Rig add...

Norman Lures productive, tournament-proven Professional Edge Middle N crankbaits produce a tantalizing...

Dont miss out on the unbeatable results this all-time classic produces. The Bomber Slab Spoon features a...

The Thin N Crankbaits by Norman Lures feature a narrow slab-sided design, a distinct rounded shape and a...

Many families have long-held secrets. For top bass pro Jason Christie, his familys was the special bait...

Put it on suspended walleye and other game fish with the Bandit B-Shad. This diving minnow bait gets down...

Natural presentation, extreme sensitivity and faster hooksets you will catch more fish, guaranteed! Thills...

Quick on the drop, precise in its movements, the War Eagle Jiggin Spoon is widely regarded as the best...

Quick on the drop, precise in its movements, the War Eagle Jiggin Spoon is widely regarded as the best...

Thills Bubbl Gum Spring Floats present some colorful ways to float your bait. Constructed of premium balsa...

An undisputed legend, the Lindy Fuzz-E-Grub jig is one of the all-time deadliest lures on record for...