Beaches, parks, and festivals are all great locations to a host a picnic and with Hydro Flask's Soft Cooler Pack you can easily navigate through crowds and make your way across the beach without having to drag your old box-shaped cooler around because with ergonomic shoulder straps and padded back support you can comfortably tote the Soft Cooler Pack on your back wherever you go. Durable nylon shell material is built with welded seams to ensure a leak-proof design while the reinforced base protects against wear-and-tear from rough surfaces and is conveniently free-standing to keep your cooler upright. Advanced TempShield insulation technology uses a soft streamlined foam to keep your drinks, food, and ice cold for 48 hours so that the 24th can tastes just as good as the first. If food gets left in the cooler overnight, the FDA food grade approved liner is BPA free and protects against mildew and mircobes so that your cooler stays fresh. Multiple pockets, gear loops, and straps hold your wallet, trekking poles, and jacket securely so you can keep your hands free as you scrabble up the trail or run into old friends.